February 4, 2013

HSMAI Europe to launch sponsored web TV channel

(Oslo, Norway – 4 February 2013) HSMAI Europe has been preparing a web-based, fully sponsored TV channel for some time, aiming to be the European travel and hospitality industry’s very own TV channel, featuring, among other subjects: news reports, behind the scene reports, guests of interest.

HSMAI Channel

The channel’s primary target groups are defined as the travel industry in general, as well as its clients, media, authorities and political bodies. The intended schedule is set up for a certain number of transmissions from the HSMAI Europe studio per month, with interviews and reports from various events, hotel openings and so forth, depending on the number of sponsors.

Recordings and interviews will take place during this month’s HSMAI gatherings in London, and Berlin’s ITB in March.

At a later stage HSMAI Europe will facilitate national shows, too, in addition to the European shows.

Camera crew, engineers and studio facilities are provided by Norway’s Stargate Media, ensuring a high technical quality.

Please see this teaser, lasting a mere couple of seconds (password: stargate)

HSMAI Europe’s president and CEO Ingunn Hofseth will be in charge of the production.

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