A study published today in the Cornell Hospitality Report identifies a substantial increase in spend and stay frequency after a guest enrolled in Stash Hotel Rewards, a loyalty program for upscale and luxury independent hotels. The researchers found that after guests enrolled in Stash, they returned to a hotel nearly 50% more often and increased their annual spend by a similar amount. That shift translated into incremental annual per guest revenue of $405 – $780.
Cornell, NY, USA – 01 May 2013 – A new study published in the Cornell Hospitality Quarterly (CQ) demonstrates the connection between work-family imbalance and an employee’s decision to leave a job. The study, which examines voluntary employee turnover in a large regional nonprofit health care and senior services company, […]
(Ithaca, New York – 17 April 2013) Research studies demonstrating a model for strategically integrating information technology (IT) and an analysis of consumer hotel preferences are now available from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration. Hoteliers are invited to compare their IT systems to a strategic framework developed by top industry stakeholders. Additionally, a new Cornell Industry Perspectives shows how to use consumer research to evaluate the potential return on hotel amenity and feature upgrades. These publications are available at no charge from the CHR.